.2024 has actually been actually an unpredictable year for adtech funding.U.S.-focused adtech start-ups, as soon as familiarized to snagging billions in equity capital annually, have increased nearly $360 million so far this year, placing it on course to be the industryu00e2 $ s slowest year in over a decade, every Crunchbase information. That stagnation is because of market concentration, enhanced regulative tensions, and economical uncertainties.ADWEEK talked to 5 VCs who continue to purchase adtech firms, in spite of these challenges, about what they are actually searching for and also what they stay clear of. Maybe unsurprisingly, these capitalists are actually targeting options in privacy-focused technologies and also industry-specific areas including connected TV.